High Quality Content by WIKIPEDIA articles! Gowalla is a location-based social network. Users `check in` at Spots in their local vicinity, either through a dedicated mobile application or through the mobile website. As a reward users will sometimes receive virtual "items" from check-ins. Items have developed to become a promotional tool for the game`s partners, e.g. Incase. As of November 2010 there were approximately 600,000 active users.