The event industry is a very fast growing industry which is calculated in the tourism GDP. Events often have a catalyst function especially when speaking of the Olympic Games. Athens hosted the Games in 2004 and benefited from the Games regarding infrastructure, media awareness and venues. The in-depth analysis of secondary research showed that Athens’ event industry had not been specifically analyzed before. The primary research was used to gain in-depth information from decision makers of the Athens event industry and from buyers and participants.

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