High Quality Content by WIKIPEDIA articles! The Grey Cup (in French: La Coupe Grey) is both the name of the championship of the Canadian Football League (CFL) and the name of the trophy awarded to the victorious team. It is Canada`s largest annual sports and television event, regularly drawing a Canadian viewing audience of about 3 to 4 million individuals. In 2009 the 97th Grey Cup competition between the Saskatchewan Roughriders and the Montreal Allouettes drew the largest TV audience in Grey Cup history with 6.4 million viewers. The 98th Grey Cup, played November 29th, 2010, is second in Grey Cup history with 6.25 million viewers.