High Quality Content by WIKIPEDIA articles! The Helmut Lang fashion brand was created by Austrian fashion designer Helmut Lang in 1986. Lang was known for his minimalist, deconstructivist, and often severe designs. The Helmut Lang brand still exists today, but has been carried on without Mr. Lang's involvement since 2005. The Helmut Lang brand became famous in the late 1980s for its simple but refined designs, its slim suits in black or white, its denim collection, and the use of high-tech fabrics. Helmut Lang fashions were sold in upscale department stores and through select retailers, as well as in signature Helmut Lang stores around the world. In 1999, Lang entered into a partnership with Prada Group which resulted in the acquisition of the Helmut Lang brand by Prada in 2004, and Mr. Lang's departure from the label in 2005.

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