Hi-C

Hi-C

Frederic P. Miller, Agnes F. Vandome, John McBrewster

     

бумажная книга



Издательство: Книга по требованию
Дата выхода: июль 2011
ISBN: 978-6-1340-2588-1
Объём: 64 страниц
Масса: 117 г
Размеры(В x Ш x Т), см: 23 x 16 x 1

High Quality Content by WIKIPEDIA articles! Hi-C is a juice drink made by the Minute Maid division of The Coca-Cola Company. Hi-C was created by Niles Foster in 1946.Niles Foster, a former bakery and bottling plant owner, created the drink in 1946. It took Foster over a year to develop the ideal formula for Hi-C orange drink, containing orange juice concentrate, peel oil and orange essences, sugar, water, citric acid and ascorbic acid. The name "Hi-C" stressed the vitamin content. Hot-packed in enamel-lined 56-ounce cans, the product needed no refrigeration before opening. After test marketing in 1947, Hi-C orange drink was introduced in 1948 with a massive promotional effort, spending thousands of pre-inflation dollars weekly per market on promotions. Foster entered into an agreement with Clinton Foods, Inc., to produce and market Hi-C, with Foster managing the Hi-C business.

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