History of marketing
Frederic P. Miller, Agnes F. Vandome, John McBrewster
бумажная книга
High Quality Content by WIKIPEDIA articles! High Quality Content by WIKIPEDIA articles! The study of the history of marketing as an academic field emerged only recently.[when?] Controversies and disputes abound in the field. The publication in 1976 of the book The History of Marketing Thought, by Robert Bartels marks a turning-point[citation needed] in marketing thought. Since then, academics specializing in marketing decided[citation needed] to imitate economics, distinguishing theory and practice.
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