High Quality Content by WIKIPEDIA articles! The Holiday Bowl is a post-season NCAA-sanctioned Division I-A college football bowl game that has been played annually at Qualcomm Stadium in San Diego, California, since 1978. Beginning with the 2010 playing the bowl will officially be known as the Bridgepoint Education Holiday Bowl after Bridgepoint Education signed on to replace Pacific Life as the bowl`s title sponsor. Previous sponsors have included SeaWorld, Thrifty Car Rental, Plymouth, and Culligan.