Издательство: | Книга по требованию |
Дата выхода: | июль 2011 |
ISBN: | 978-6-1306-5266-1 |
Объём: | 88 страниц |
Масса: | 153 г |
Размеры(В x Ш x Т), см: | 23 x 16 x 1 |
In microeconomics and strategic management, the term horizontal integration describes a type of ownership and control. It is a strategy used by a business or corporation that seeks to sell a type of product in numerous markets. Horizontal integration in marketing is much more common than vertical integration is in production. Horizontal integration occurs when a firm is being taken over by, or merged with, another firm which is in the same industry and in the same stage of production as the merged firm, e.g. a car manufacturer merging with another car manufacturer. In this case both the companies are in the same stage of production and also in the same industry. A monopoly created through horizontal integration is called a horizontal monopoly
Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.