Discover the secrets of successful Internet writers:
Catch—and keep—the attention of Web visitors
Write meaningful links, headings, and menus
Organize informative objects for personalization
Promote, market, and sell, without getting flamed
Watch your income soar
Create customer assistance that really helps
Entertain people who like to read
Provoke active discussion
Become a professional Web writer or editor

Based on research into attention, attitude, cognition, interface, reading, and usability, this book tells you how to write for the Internet—FAQs, help. e-mail, marketing copy, press releases, news articles, electronic newsletters, Webzine articles, and your own resume. Get specific guidelines, before-and-after examples, case studies, resources, and personal advice from two real Web writers. Learn to write hot text!