Innovation is becoming increasingly important in business to survive as a company. One of the drivers to innovation is technology. In order to guide research in technology, an innovation strategy should be defined that is well-aligned with business strategy. Making decisions around these two strategies in order to improve innovation is called strategic innovation decision-making. Several tools can be used in order to facilitate this decision-making process. These tools should be positioned to mutually fit and support. This is very important in order to align the two strategies with each other. Based on a case study in a large multi-national Healthcare company, this book develops a tool, processes, and implementation buy-in for making the right technology bets to support both business strategy and innovation strategy definition. It provides the reader with interesting insights on how to content-wise and process-wise balance the topics in strategic innovation decision-making. This book should be especially useful to strategy professionals and research account managers, or anyone else involved in defining investment needs in research to achieve innovation.

Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.