High Quality Content by WIKIPEDIA articles! High Quality Content by WIKIPEDIA articles! Inbound Marketing and its opposite Outbound Marketing have various meanings depending on the context. One pair of definitions are: Inbound marketing is a style of marketing that essentially focuses on getting found by customers. This sense is related to relationship marketing and Seth Godin's idea of permission marketing. David Meerman Scott recommends that marketers "earn their way in" (via publishing helpful information on a blog etc.) in contrast to outbound marketing where they used to have to "buy, beg, or bug their way in" (via paid advertisements, issuing press releases in the hope they get picked up by the trade press, or paying commissioned sales people, respectively). Next best action marketing can also be applied. Antonym for this usage: Traditional marketing (outbound marketing) is where companies generally focus on finding customers by building brand awareness through advertising and promotion.

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