High Quality Content by WIKIPEDIA articles! The Independent Television Authority (ITA) was an agency created by the Television Act 1954 to supervise the creation of "Independent Television" (ITV), the first commercial television network in the United Kingdom. The ITA was responsible for determining the location, constructing, building, and operating the transmission stations used by the ITV network, as well as determining the franchise areas and awarding the franchises for each regional commercial broadcaster. The Authority began its operations on 4 August 1954, a mere four days after the Television Act received Royal Assent, under the Chairmanship of Kenneth Clark. The Authority`s first Director General, Sir Robert Fraser was appointed by Clark a month later on 14 September.