High Quality Content by WIKIPEDIA articles! The Great Driving Challenge was a 2009 online reality show and marketing program created by Hindustan Motors Limited, in India, where the top three finalists or couples got an opportunity to drive a Mitsubishi Cedia Sport. It ran from June through August 2009. The finalists were selected by the jury members and given the opportunity to drive the Mitsubishi Cedia Sport to cover a minimum distance of 3000 km over 10 days. Among the finalists, one winner was determined on the basis of their daily web-posts, photo/ videos uploaded and regular internet updates during the course of their 10 days driving challenge (also, called the ‘Drive Phase’). The winner will get a prize money of Rs 10 lakhs (roughly US$ 25,000).

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