High Quality Content by WIKIPEDIA articles! High Quality Content by WIKIPEDIA articles! Industry or market research is the acquisition of corporate intelligence on a broad range of issues including: Macroenvironment. Market analysis and competitor analysis. Consumer analysis or marketing research. Environmental scanning is a process of gathering, analyzing, and dispensing information for tactical or strategic purposes. The environmental scanning process entails obtaining both factual and subjective information on the business environments in which a company is operating or considering entering.

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