Innocent Records is a pop record label created to cater to for EMI's Virgin Records more Pop oriented acts. Following the success of the Spice Girls, Virgin Records decided to delve into the Pop market. In doing so they poached Hugh Goldsmith from RCA Records (famous for steering Take That's initial flagging sales, to a multi-platinum act). They let him launch his own Virgin Records offshot. His first signing was Billie Piper, followed by Martine McCutcheon, along with several dance acts Todd Terry to name one.

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