The growth of U.S. and Mexican business relations, particularly as the result of the NAFTA, have created the need for corporations to provide their business executives with intercultural knowledge and skills that will allow them to work and compete successfully in the international arena. This book consists of an extensive literature review derived from MA research integrating the areas of IC communication, negotiation and training, used as theoretical background for the design of a sample training program for Americans conducting business in Mexico. The areas explored integrate theory (IC communication, IC business and Mexican and American cultural tendencies), design (training development, trainers' attributes, trainees' needs, techniques addressing cognitive, affective and behavioral objectives) and practice (training incorporating activities and materials employing a variety of sources). The purpose of this book is to serve as a guide for trainers planning and developing IC training programs primarily concentrated on Mexican and American business interactions, although trainers specialized in other countries may equally benefit from the content presented.

Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.