High Quality Content by WIKIPEDIA articles! The Internet Streaming Media Alliance (ISMA) was Founded in December 2000, by Apple Computer, Cisco Systems, IBM, Kasenna, Philips, and Sun Microsystems. It is a non-profit corporation whose mission is to accelerate the market adoption of open standards for streaming and progressive download of rich media over all types of Internet Protocols (IP). The ISMA is a diverse alliance with representatives from all points of the streaming work-flow.