How your psychology reduces your profits and increases your risks-and what to do about it!
Why\'d you fall for that Internet stock?
Why\'d you keep money in cash when it could\'ve earned far better returns elsewhere?
Why haven\'t you fully funded your retirement plan when you know you should?
Why do you always seem to buy high and sell low?
Why does it look like everyone else is getting rich but you?

It\'s your psychology. It\'s your emotions. As an investor, they\'re your biggest obstacles. They cut your returns and raise your risks. It\'s about time you did something about it. Investment Madness will show you how. Drawing on the new science of behavioral finance, John R. Nofsinger shows you how to:
See through the "illusion of control" that makes you overconfident about your investments
Objectively evaluate the stocks and financial instruments you\'ve inherited
Recognize the feelings of pride, regret, and herd behavior that lead to disaster
Improve your "mental accounting"-and your portfolio\'s diversification

With today\'s instantaneous Internet-based trading, your psychological biases have become more dangerous than ever. Investment Madness delivers expert techniques and mental strategies that will empower you with true self-control-the decisive factor in investment success.