High Quality Content by WIKIPEDIA articles! "It Never Ends" is a digitally released single by British metalcore band Bring Me the Horizon, featured on their 2010 third studio album There Is a Hell, Believe Me I`ve Seen It. There Is a Heaven, Let`s Keep It a Secret. It was released as the album`s first single on August 20, 2010 in the United Kingdom and August 24, 2010 in the United States. The song was eligible to chart in the UK on 4 September a month prior to the album`s release, entering the UK Singles Chart at #103, and was met with generally positive reception from critics. A music video for the song premiered through the Visible Noise YouTube channel on August 21, 2010. The video was directed by Jakob Printzlau, who also created the artwork for the single and album.