High Quality Content by WIKIPEDIA articles! It`s That Man Again (or, commonly, ITMA) was a BBC radio comedy programme which ran from 1939 to 1949. The title refers to a contemporary phrase concerning the ever more frequent news-stories about Hitler in the lead-up to World War II, and specifically a headline in the Daily Express written by Bert Gunn. This was humorously transferred to Tommy Handley, the popular comedian around whom the programme was developed. The scripts were written by the prolific Ted Kavanagh. ITMA is believed to have played a major role in sustaining morale on the UK`s "home front" during World War II.