High Quality Content by WIKIPEDIA articles! ITV Digital was a British digital terrestrial television broadcaster, which launched a pay-TV service on the world`s first digital terrestrial television network. Started as ONdigital in 1998, the network was briefly re-branded as ITV Digital in July 2001, before the service ceased in May 2002. Its main shareholders were Carlton Communications and Granada plc. It was particularly noted for its failure to break into the digital television market.