High Quality Content by WIKIPEDIA articles! The ITV Formula One coverage (commonly known as ITV-F1) was a British television programme dedicated to Formula One coverage that was supplied by the British broadcaster ITV between 1997–2008. The coverage was initially presented by Jim Rosenthal for the first eight years before Steve Rider became the presenter for the last three years of the Programme. ITV gained the rights for Formula One coverage for 1997 from the BBC and focused on more in-depth coverage, conducting more interviews and better camera angles. The programme was successful in collecting three consective BAFTA awards for sporting coverage but also garnered criticism for showing advertisements during their coverage.