High Quality Content by WIKIPEDIA articles! ITV1 is a generic brand that is used by twelve franchises of the British ITV Network in the English regions, Wales, southern Scotland (Dumfries Galloway and the Scottish Borders), the Isle of Man and the Bailiwicks of Jersey and Guernsey. The ITV1 brand was introduced by Carlton and Granada in 2001, alongside the regional identities of their eleven regional companies. ITV1 replaced these regional brands completely in October 2002, before Granada and Carlton merged to form ITV plc in 2004. The brand is also used by the non-ITV plc owned Channel Television. The ITV1 brand, however, should be distinguished from the UK-wide ITV, of which ITV1 forms a large proportion.