High Quality Content by WIKIPEDIA articles! Jacquelyn A. Ottman is a New York City-based consultant specializing in `Green Marketing`. She is the author of "The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding" (Greenleaf Publishing and Berrett-Koehler Publishers, February 2011). She has advised Fortune 500 companies, including GE, Johnson Johnson, and Procter Gamble, along with the United States Environmental Protection Agency Energy Star Label