High Quality Content by WIKIPEDIA articles! Joseph Eichler (1900–1974) was a 20th century post-war U.S. American real estate developer known for developing distinctive residential subdivisions of Mid-Century modern style Tract housing in California, United States. He was one of the influential advocates of bringing modern architecture from custom residences and large corporate buildings to general public availability. His company and developments named "Eichler Homes" remain in the Greater San Francisco Bay Area and Greater Los Angeles regions of western California.