Just Me. The Business Woman`s Personal Branding Guide

Just Me. The Business Woman`s Personal Branding Guide

     

бумажная книга



Дата выхода: ноябрь 2013
ISBN: 9780988308497
Объём: 144 страниц

Today, women currently hold 4.2 percent of Fortune 500 CEO positions and 4.5 percent of Fortune 1000 CEO positions. Just Me offers branding solutions for women in need of guidance in developing and communicating their unique characteristics in ways that will further their career mobility. A collaborative effort by some of the leading visionaries, it gives all women unique insights into the exceptional people they really are. Contributing authors include both organizational leaders and entrepreneurs, providing a branding perspective that addresses women`s needs from multiple views. These women aren`t just familiar with the branding challenges women face in the workplace; they put themselves right in the middle of the fight. Contributors represent organizations such as the Association of Women in Media, MBA Women International, American Business Women`s Association, Collective Changes, American Women in Science, National Association of Female Executives, National Association of Women Business Owners and much more. These contributing authors have chosen to continue serving women by offering the lessons they`ve learning with branding and re-branding, all with the purpose of helping women find the success that alludes so many.