High Quality Content by WIKIPEDIA articles! Keep It Simple is the thirty-third solo studio album recorded by Northern Irish singer/songwriter Van Morrison. It was released on March 17, 2008 (see 2008 in music) by Exile Productions Ltd./Polydor in the U.K.. and on the Lost Highway Records label on April 1, 2008, in the U.S.. His previous studio album Pay the Devil was also released on the Lost Highway label, in March 2006.