High Quality Content by WIKIPEDIA articles! Kevin Mark Trudeau (born February 6, 1963) is an American author, radio personality, and infomercial salesman best known for promoting alternative medicine. A number of his television infomercials and several of his books, including Natural Cures "They" Don`t Want You to Know About, allege that both the U.S. Food and Drug Administration and the pharmaceutical industry value profit more highly than treatments or cures.