Key Concepts in International Business

Key Concepts in International Business

Canwell, Diane; Sutherland, Jon

     

бумажная книга



Дата выхода: август 2011
ISBN: 978-1-4039-1534-4
Объём: 296 страниц

"Key Concepts in International Business" is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is clarified with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what international business is all about.

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