Key Concepts in Strategic Management

Key Concepts in Strategic Management

Sutherland, Jon; Canwell, Diane

     

бумажная книга



Дата выхода: август 2011
ISBN: 978-1-4039-2135-2

"Key Concepts in Strategic Management" is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive reference for anyone studying a business related course or those simply wishing to understand what strategic management is all about. It will be especially useful as a revision aid.

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