High Quality Content by WIKIPEDIA articles! The Kwik-E-Mart is a fictional chain of convenience stores in the animated television series The Simpsons. It is a parody of American convenience store chains, such as 7-Eleven and Circle K, and represents many myths and stereotypes of them. It is notorious for its high prices and the poor quality of its merchandise. The operator of the Springfield store is an Indian named Apu Nahasapeemapetilon. It was first seen in the episode "The Telltale Head" and has since become a common setting in The Simpsons.