This book in your hand is a theoretical essay about a market- and competitor-analysis with practical implementation in the LCD-TV-semiconductor market. The current situation of the LCD-TV Market and the connected Semiconductor Market as well as future aspects are analysed from the point of view of a integrated Semiconductor Company.The acquired information is used for the identification of potential competitors in the market and their comparison with this Company. The comparisons are based on the conformance of buying decision criteria and serve to illustrate the differences. These differences between customers, competitors, and the company itself as well as the future trends of the market are the basis for the designed strategic decision support for a company which operates in this highly competitive market

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