High Quality Content by WIKIPEDIA articles! Legalize LA is an activist campaign promoting immigration reform, propagated through billboards, protests, clothing, advertisements, educational pamphlets, and grass roots support, underwritten by American Apparel. Originating locally in Downtown Los Angeles, the company took the campaign national in early 2008. Legalize LA is billed as an education and media advertising campaign. According to Dov Charney, Legalize LA was an open alternative to private lobbying. Charney also stated that the cause is part of the core of the company. Choosing to advertise social causes not directly related to the fashion company's product has drawn comparisons to campaigns done by advertisers like United Colors of Benetton and Nike. American Apparel released a line of t-shirts featuring the words "Legalize LA" that were sold in its retail locations. The company donates the proceeds of the shirts to Los Angeles-based immigration rights groups. Legalize LA participated in the May Day protests in 2008. American Apparel employees were given the day off work to participate.

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