The Life founded in 1883 was similar to Puck and published for 53 years as a general-interest light entertainment magazine, heavy on illustrations, jokes and social commentary. It featured some of the greatest writers, editors and cartoonists of its era, including Charles Dana Gibson, Norman Rockwell and Harry Oliver. During its later years, this magazine offered brief capsule reviews (similar to those in The New Yorker) of plays and movies currently running in New York City, but with the innovative touch of a colored typographic bullet appended to each review, resembling a traffic light: green for a positive review, red for a negative one, amber for mixed notices. The Luce Life was the first all-photographic American news magazine, and it dominated the market for more than 40 years. The magazine sold more than 13.5 million copies a week at one point and was so popular that President Harry S. Truman, Sir Winston Churchill and General Douglas MacArthur all serialized their memoirs in its pages.

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