High Quality Content by WIKIPEDIA articles! The Lincoln Continental Mark III was a personal luxury car produced by Lincoln and sold in North America in the 1969 through 1971 model years. Introduced in April 1968 as an early 1969 model, the Continental Mark III is the direct spiritual successor of the limited production, ultra-luxurious Continental Mark II produced by a short-lived Continental division of Ford Motor Company between in 1956 and 1957. Confusingly, a direct linear descendent of the Mark II, the Continental Mark III, first wore the name in 1958. Large and somewhat extravagant even for its time, it did not sell as well as Cadillac, but nonetheless earned high reviews from motoring periodicals of the day. The 1958 Mark III was the first car to be built at the new Wixom, Michigan assembly plant. Intended to compete head-to-head with Cadillac's heavily redesigned front wheel drive Eldorado, the Mark III made its debut a clear notch above less expensive, less well-appointed personal luxury cars such as the Ford Thunderbird, Buick Riviera and Oldsmobile Toronado.

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