The Lincoln Continental Mark V was a large coupe sold by Lincoln, the Ford Motor Company's luxury division, between the 1977 and 1979 model years. The Mark V was a restyled Mark IV, replacing that car's more rounded styling with a more squared-off, sharp-edged look that was the new automotive fashion. The standard engine was now the Ford 400 in (6.6 L) Big-block engine instead of the 460 in (7.5 L) Ford 385 engine, but the latter was available as an option everywhere but in California in the first two years of production. Designer Editions included models named after influential designers of the likes of Bill Blass, Cartier, Givenchy, and Pucci, each featuring a unique option package and exterior and interior colors. One unique feature of the 1979 Bill Blass edition was a "carriage" roof design. This canvas top configuration gave a "convertible top" look to the car. A humorous anecdote to the Bill Blass edition is that it had a nautical theme, having small anchors detailed in the pin striping and the Bill Blass logo of the time, and the fact that most large cars from this era are referred to as "land yachts".

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