High Quality Content by WIKIPEDIA articles! The Cloverfield universe refers to various fiction revolving around the J. J. Abrams-produced Cloverfield, which includes the 2008 film itself and the manga prequel Cloverfield/Kishin. The film was the subject of a notably heavy viral marketing campaign; in fact, Cloverfield was first publicized with a two-minute teaser trailer that did not advertise the film`s title, only its release date: "01·18·08." Elements of the viral marketing campaign included MySpace pages created for fictional characters, unusually intense secrecy over the film`s plot, and websites created for fictional companies alluded to in the film.