High Quality Content by WIKIPEDIA articles! As a hit-driven business, the great majority of the video games industry`s software releases have been commercial failures. In the early 21st century, rules of thumb noted by industry commentators estimated that 10% of published games generated 90% of revenue, that around 3% of PC games and 15% of console games have global sales of 100,000+ a year (with even this level insufficient to make high-budget titles profitable), and that about 20% of games make a profit.