High Quality Content by WIKIPEDIA articles! This is a list of feature length animated and live-action films - both theatrically released and direct-to-video - based on toys, board games, and trading cards. Many of these films are based on dolls and action figures made by the toy companies Mattel, Kenner, and Hasbro. In the 1980s, the greeting card companies American Greetings and Hallmark Cards had specialty divisions that created many popular characters, which were later made into toys on which films were based. Several animated cartoon series have also been created based on toy properties, often airing at the same time, or soon after, the toys were launched. The extension of toy properties into films and television, as well as video games, books, apparel, and other products marketed to children has allowed companies to build lucrative franchises around their most popular characters and brands.