High Quality Content by WIKIPEDIA articles! Live and Let Die is the second novel in Ian Fleming`s James Bond series, first published in the UK by Jonathan Cape on 5 April 1954, where the initial print run of 7,500 copies quickly sold out. As with Fleming`s first novel, Casino Royale, Live and Let Die was broadly well received by the critics. The novel was written at Fleming`s `Goldeneye` estate in Jamaica before Casino Royale was published and much of the background came from Fleming`s own experiences of travel in the US and his knowledge of Jamaica itself.