High Quality Content by WIKIPEDIA articles! Location-based media delivers multimedia and other content directly to the user of a mobile device dependent upon their location. Location information determined by means such as mobile phone tracking and other emerging Real-time locating system technologies like Wi-Fi or RFID can be used to customize media content presented on the device. The term was jointly coined at the 2004 Consumer Electronics Show by Tom Brammar, the then Chief Executive of Node, and Martin Hill, founder of the Product Management function and practices at Symbian, and wireless pioneer. For example: Media content is managed and organized externally of the device on a standard desktop, laptop, server, or cloud computing system. The device then downloads this formatted content with GPS or other RTLS coordinate-based triggers applied to each media sequence. As the location-aware device enters the selected area, centralized services trigger the assigned media, designed to be of optimal relevance to the user and their surroundings.

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