High Quality Content by WIKIPEDIA articles! LookSmart (NASDAQ: LOOK) is an online advertising company based in San Francisco. LookSmart provides search advertising products and services to text advertisers, as well as targeted pay-per-click search and contextual advertising via its Search Advertising Network. For publishers seeking to create their own branded vertical advertising networks, LookSmart also licenses and manages search ad networks using its AdCenter platform. LookSmart is one of the five founding members of the IAB Click Measurement Panel.