Издательство: | Книга по требованию |
Дата выхода: | июль 2011 |
ISBN: | 978-6-1339-7777-8 |
Объём: | 80 страниц |
Масса: | 141 г |
Размеры(В x Ш x Т), см: | 23 x 16 x 1 |
High Quality Content by WIKIPEDIA articles! High Quality Content by WIKIPEDIA articles! Loyalty marketing is an approach to marketing, based on strategic management, in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these marketing disciplines.
Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.