LUXURY FASHION MANAGEMENT. Brand and Marketing Management in the ever-changing Luxury Fashion Industry

LUXURY FASHION MANAGEMENT. Brand and Marketing Management in the ever-changing Luxury Fashion Industry

Marcha van Dijk

     

бумажная книга



Издательство: Книга по требованию
Дата выхода: июль 2011
ISBN: 978-3-6392-0787-3
Объём: 72 страниц
Масса: 129 г
Размеры(В x Ш x Т), см: 23 x 16 x 1

Owning and wearing the latest fashion from historic fashion brands like: Chanel, LV and Hermes used to be only reserved for the elite who could afford these coveted items. But the luxury fashion environment has changed and now luxury fashion has entered the consumer market. Luxury fashion brands are introducing more affordable product lines, luxury fashion consumers are trading-down their wardrobes and high-street fashion brands like H

Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.