High Quality Content by WIKIPEDIA articles! Lytro is a startup company founded in 2006 by Ren Ng, Ph.D, a light-field photography researcher at Stanford University that aims to deliver a light field camera for consumers by the end of 2011. Unlike the German company Raytrix, the first company to enter the market of plenoptic cameras, targeting industrial and scientific applications of light-field photography, Lytro plans to focus on the consumer market. The company has produced the camera itself rather than licensing technology to an established manufacturer.