High Quality Content by WIKIPEDIA articles! MacHeist is a website that resells Mac OS X software. The site has become known for its marketing tactics. These tactics include challenges (or "heists") that entitle successful customers to free software licenses and/or discounts, as well as the concept of selling software in a bundle that increases in size as more customers purchase the bundle. The site was founded by John Casasanta, Phillip Ryu, and Scott Meinzer.