High Quality Content by WIKIPEDIA articles! The original Macintosh was a relatively simple machine, now of interest for its simplicity and for the fact that it was the first computer produced by Apple under the name Macintosh. The Macintosh used standard off-the-shelf components to the greatest extent possible. However, Apple did not compromise on the features which now define personal computers. The resulting design implemented an aggressive feature set at a moderate price point by mixing complex LSI chips, readily customizable programmable array logic, and off-the-shelf components.