In times of financial crisis and global recession, innovating new work processes to raise efficiency and drive down costs is top of the agenda. Innovation, creativity and team work between all of your company's departments therefore are vital parts of your strategy for survival. Innovation depends on individual and team creativity, magnified by the organizational context. This book takes a closer look at these factors to gain an understanding of creative team work. A case study assesses conditions of creative team work at a German SME providing B2B services in the electronics industry. Using these insights, recommendations are given for managers to foster creativity and innovation by becoming facilitative leaders, improve creative communications, and empower creative employees.

Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.