High Quality Content by WIKIPEDIA articles! Major Malcolm Wheeler-Nicholson (January 4, 1890 – January 1, 1968) was an American pulp magazine writer and entrepreneur who pioneered the American comic book, publishing the first such periodical consisting solely of original material rather than reprints of newspaper comic strips. His comic book company, National Allied Publications, would evolve into DC Comics, one of the world`s two largest comic book publishers, being rivaled by Marvel Comics, though long after its founder had left it.