The continuously changing and rapidly evolving business environment constantly puts managers in the position of seeking new ways to cope with day-to-day challenges. “New” management techniques are produced and promoted as cure-all for organizational problems. However, these tools do not necessarily guarantee success. During recent decades, the notion “management fashions” was created to describe swings of popularity in management concepts. This book provides a deeper insight in the topic of fashionable management ideas. It covers the characteristics of management fashions and analyses the management fashion setting community. It provides an historical outline of the most influential management ideas and outlines recent developments. It is very unlikely that management fashions will disappear from business environment. As it is impossible to assess a new concept before it has been implemented, there will always be concepts of transitory value. Therefore it is increasingly important that managers are aware of the existence of trends in management to use it accordingly.

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